10 Things to Look For in an Affiliate Network Management System
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There are many different Affiliate Network management systems available. You have to select the best one so that you can get good profit and your Affiliate Networks are also happy. This article explains 10 most important things that should be present in a great Affiliate Network management system, so you would be able to run your Affiliate Network marketing business easily:
1) Complete control over recruitment of Affiliate Networks:
This is the basic requirement of any Affiliate Network management system because if you don’t have control over the number of Affiliate Networks joining and promoting your Affiliate Network program you might be soon end up in loss or some spammers or your competitor may try to break down your Affiliate Network system and create loss in your business. So, wisely choose the Affiliate Network management system which provides complete control over the Affiliate Networks so you would be able to contact them, offer them help, request information and keep in-touch.
2) Offer multiple payment options for your customers and Affiliate Networks:
Your Affiliate Networks are distributed geographically all over the world. In one region particular payment option will be available and the same will not be available in some other region. PayPal is a good option because they are almost present in all countries but you can’t withdraw the money in some countries like Egypt where you can use MoneyBookers to withdraw the money. So, your Affiliate Network management system should enable your Affiliate Networks to receive the payment via lot of payment processors else they will not work for you. Offer as much Affiliate Network payment options as possible and then you will have no problem getting your product promoted!
3) Affiliate Network visitor and sales tracking is a must – track as much details as possible:
The Affiliate Network management system should be able to provide you the ratio between the number of visitors and the sales made by them. This can help you to find out your best Affiliate Network and reward your best Affiliate Network every month it will create a healthy competition among your Affiliate Networks and you will enjoy the benefits of it. You must be able to track all details of your Affiliate Networks activities: views and visitors that your Affiliate Networks bring, the number of sales, conversion rates of your promotional partners, refund rates. Some systems even allow you to track the websites referring sales to your website and even keywords used on search engines to find and buy your products.
4) Affiliate Network reward system based on their performance:
The Affiliate Network management system should not give the same amount of commission to all your Affiliate Networks i.e., it should provide more commission to those who bring quality traffic and make good sales and should give somewhat less commission to poor performers. So, that your good Affiliate Networks will try to work even harder to get more commission per sale. Make sure to select the system that allows you to set custom Affiliate Network commission percentages for each certain Affiliate Network. Then you will be able to reward your best performing ones!
5) Ban the Affiliate Networks if they use illegal methods – Affiliate Network BAN mechanism :
Some of your Affiliate Networks may bring traffic to your site by spamming or by redirecting their browser in malicious manner and some may buy your product if they like it but more than 95% visitors will consider your site to be malicious site and trying to spam them. So, it will bring bad reputation to your business hence, your Affiliate Network management system should identify these Affiliate Networks and ban them. Your Affiliate Network management system should allow you to identify these scammers – by allowing you to track number of visitors, websites used by Affiliate Network to refer visitors – and then ban if you feel that certain Affiliate Network hurts your reputation.
6) Be in contact with your Affiliate Networks – always stay in touch with them:
Money is the main factor for which your Affiliate Networks are working for you, but it isn’t the only factor which helps you to retain your Affiliate Networks. More or less all the Affiliate Network programs offered by different product sellers are almost the same, so you can have an advantage if you do something different than what others do, you can do this by being in contact with your Affiliate Networks try to understand their problem and help them whenever they need your support and get their suggestions to improve your product. Always help your Affiliate Networks by contacting them personally, asking if they need some help. This way they will reward you with a lot of sales!
7) Keep track the refund rates of each certain Affiliate Network:
When your customer is not happy with your product they request you to refund the money and you have to do this to maintain good reputation. There are basically two reasons for which your customers will ask you to refund: first is when the product is not really worth the other reason is they might be given some wrong information about the product by your Affiliate Networks and when they didn’t find that feature in your product they will request you to refund. So, your system should be able to track down those Affiliate Networks and ban them if they bring too many sales that ends up as a refund request – in order to protect your product and online reputation.
Track all websites that bring you visitors and sales via Affiliate Network links:
Tracing down the source from where visitors arrive. Your Affiliate Network management system should be able to trace out from where your customers are coming from i.e., the source which directs them to find the sales page and buy your product. After pinpointing it you have to focus advertising there to boost your sales. Such tracking capabilities allow you to identify the most profitable ’traffic sources’ and concentrate on them (if it’s an Affiliate Network – offer additional help, etc.). This way you can easily make your profits soar!
9) Flexible Affiliate Network training capabilities:
You should provide training to your Affiliate Networks about your product so that they can understand what they are selling, its advantages and disadvantages. This will help them greatly to convince their visitors to make them buy your product. Provide all possible promotional materials – banners, pre-written articles, e-mail letters and other content for your Affiliate Networks. Your Affiliate Network management system should allow you to place and manage all promotional tools and thus enable your Affiliate Networks to access them easily whenever they need to.
10) Track all keywords that bring you visitors and sales and manage Affiliate Networks effectively:
Your Affiliate Network management system should be able to find out the keywords used by the visitors to find your product on search engines like Google, yahoo or other search engines. This report can be used to stress these words more in other search engines by using the Meta tags and using ad services of Google, yahoo or other ad service providers. You should be able to track all keywords that people use to find your product via pay per click campaigns such as Google Adwords or Y! Search marketing or regular search engines. Once you find keywords that bring sales, you can easily concentrate on them, bid higher to get even more traffic and sales.
